What is the Google Ad Grant?

The Ad Grant is a program where Googles gives eligible Nonprofits up to $10,000 per month (or $120,000/year) in FREE ads on their ad platform. If your organization is the US, Canada, the UK and many other countries, it may be eligible to receive this grant.

These are the ads that you see when you type a search into google. These ads appear at the top of the search results, giving your profit thousands of new visitors that are coming to your website, ready to engage with you.

How does Google Ad’s work?

Basically, It’s keywords that match a text ad. So if you own a nonprofit that helps train people how to use computers, and someone types ‘Computer training’ in google, your ad will show at the top of the page.

The great news is that these ads appear even ABOVE the organic search results that companies achieve via using tactics such as SEO optimization.

Ads cost money. You get $10,000 a month in advertising and a typical ad can have a cost of up to $2. The cost of the click will vary depending on factors such as the popularity of the keywords.

It’s also important to remember that the ads will bring customers to your website, but it’s up to your website to convert those leads into business. The most successful ads have landing pages built just for them, designed to turn the ad into business for you.

What is Ad Grant Management?

Google has many requirements that nonprofits need to follow in order to keep the grant. For example, Google requires a 5% CTR rate, which demands alot of time and skilled maintenance to maintain.

Many nonprofits do not have the resources internally to do all the work necessary to maintain the google grant, so they decide to outsource to 3rd parties, like Impactix to make the most of their grant and stay eligible

Below are our typical packages, Choose a plan to start benefiting from $10,000/month in ad dollars from Google!

STARTER

$299/mo

Ad Grants Enrollment

Professional Account Set-up

Phone and Email Support

Monthly Performance Reports

Regular Account Maintenance

Optimize for 1 Goal at a time

Ads link to 1 Website

GROWTH

$499/mo

Ad Grants Enrollment

Professional Account Set-up

Phone and Email Support

Monthly Performance Reports

Regular Account Maintenance

Optimize for 2 Goals at a time

Ads link to 2 Websites

MAXIMUM

$999/mo

Ad Grants Enrollment

Professional Account Set-up

Phone and Email Support

Monthly Performance Reports

Regular Account Maintenance

Optimize for several goals at once

Ads link to several websites

Implement a content strategy to use as much of the grant as possible

How can we help your organization?

Have Questions?

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