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Video is the most powerful form of advertising you can do today. With limited attention spans, most people will watch a video over reading text. Good video will give your organization the ability to emotionally engage with your audience in a way that few other things can. However, many organizations try to make goals with little knowledge of effective video production or even an idea as to why they are making the video in the first place. In order to make powerful videos that will bring in donations and volunteers, you need to know:
What is your goal: Are you trying to increase brand recognition or gain social media shares? Are you trying to increase email capture rates or being in donations. The approach that you take will depend on your goal.
Who’s the target audience? Who is your audience, and never say ‘everyone’ or you will get no one. A baby boomer will hear a message differently than a millennial mom. You need to create the story based on who is going to be watching.
What is the best way to tell the story? Should you show you staff in action? Will using testimonials from successes you’ve had be the best approach? will bringing in experts give you needed credibility? Will a branding type video work better or a mini-documentary style? We can help you figure it out.
How long is too long? Short is sweet. Never forget that. The average attention span is around 8 seconds right now, so making videos too long is all to easy these days.
We can help you answer these questions, plus we can produce:
- Documentary style video production
- Online Promo videos
- Voice Over
Contact us today to learn how we can create a video highlighting your organization in a way that will connect with your audience!